Snyder, having tooled up exclusively to build the 1938 model for MW continued offering a modified version of it in 1939.
The girl’s 1938 model Zep was offered at the top of Hawthorne’s line of steel bicycles and it may be that it was a slow seller based on its cost and the limited demand for deluxe girl’s models.Ĭleveland Welding dropped their two year old version of the bike, in-house, at the end of 1938 and did not offer a deluxe replacement model through MW for 1939. The girl’s CWC built 1938 Zep was based on the Mankki designed 1937/1938 CWC Supreme and the Snyder produced girl’s Zeps for 1938 were based on productionalizing a copy of the CWC bike to sell alongside the CWC built versions (MW did not distinguish between the two and orders were generally filled either by which version was closer in proximity to the destination or which was available at the time of the order.) The 1938 girl’s Zeps were sourced from both Cleveland Welding and Snyder and those bikes came about as CWC expanded their sales significantly through Montgomery Ward that year. This 1939 Snyder built model you have is essentially a continuation of their 1938 girl’s Hawthorne “Zep” with some differences. The design of the bike stands out primarily for the extreme arc of the seat tube, something it inherited from a lineage that connects it to Onnie Mankki’s 1936 design for the 1937 Cleveland Welding (CWC) Roadmaster Supreme line Snyder Company and this model’s only appearance in the semi-annual Ward’s consumer catalog is in the Fall 1939/Winter 1940 issue. Your bicycle was produced for Montgomery Ward (MW) by the H.P.
You have turned up a very nice and very correct/original 1939 Girl’s Montgomery Ward Hawthorne.
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